Surf Pop: Apple’s Stylistic Return to California

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In many ways, Apple’s keynote … had perfectly personified its culture and personality. In doing so, they have succeeded in not only creating the future, they’ve succeeded in becoming clearer at what they do, and who they are.

To paraphrase Ive, design is more than how it looks — it’s how everything works and plays together.

 ☞  Surf Pop: Apple’s Stylistic Return to California

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