Apple’s decision to make a wholesale shift from Lucida to Helvetica defies my expectations. Criticize the company as much as you’d like, but it treats user experience with reverence. So, this leaves me wondering: What possible reason is there for this shift? Why make a change that impedes legibility, requires more screen space, and makes the GUI appear fuzzy?

The answer: Tomorrow.

— Eric Karjaluoto

Apple Doesn’t Design for Yesterday

Apple

Stories of Apple now on Tumblr too!

Apple

Quietly, without marching bands announcements, my pal Nicola D’Agostino has started a companion project to his fantastic Stories of Apple – which I introduced you a while back [It was 2008, remember?].

Stories of Apple on Tumblr →

Quotes and tidbits from Apple’s history – A companion to http://www.storiesofapple.net

When I Grow Up

Apple, iPhone, Music

When I grow up
I’ll be the hero
Of my story book
I’ll start at zero
And rise and fall
And rise and fall again
My head, my heart
I’ll fly into the wind

When I grow up
The sun will greet me
And every day
I’ll meet it completely
I’ll catch each wave and swim until I’m tired
I’ll practice every move, so inspired

When I grow up I’ll be good and strong
I’ll create a world where I belong
When I grow up

When I grow up
I’ll be who I want to
I’ll take every turn
With purpose and see through
The ups and downs
The hills, the starry skies
The beautiful beginning and reprise

When I grow up — credits
released 29 July 2014
Jennifer O’Connor – vocals, guitar, bass, handclaps
Amy Bezunartea – background vocals, handclaps
Tom Beaujour – guitar solo, handclaps and recording/production
Recorded at Nuthouse Recording in Hoboken, NJ on July 14, 2014