The way you beat an incumbent is by coming up with a thing that people want, that you do, and that your competitors can’t do.
Not won’t. Can’t.
How did Apple beat Microsoft? Not by making a better desktop OS. They did it by shifting the goalposts. By creating a whole new field of competition where Microsoft’s massive entrenched advantage didn’t exist: mobile. How did Microsoft beat Digital and the mainframe pushers? By inventing the idea that every desktop should have a real computer on it, not a terminal.
How do you beat Google and Facebook? By inventing a thing that they can’t compete against. By making privacy your core goal. Because companies who have built their whole business model on monetising your personal information cannot compete against that. They’d have to give up on everything that they are, which they can’t do. Facebook altering itself to ensure privacy for its users… wouldn’t exist. Can’t exist. That’s how you win.
Before buying an iPad, or any other tech toy, make sure to think it through; don’t let subliminal advertisement affect your choices. Make the right choice, you don’t need to have it now.
There is nothing that I want to do with a mobile device that I can’t do with my iPhone or iPad. If Apple was a closed system and they were somehow limiting what I could do on my device, I’d be angry. That would make me want to switch, but I just don’t see it.
Thanks to Khürt Williams for it. So true!
Quietly, without marching bands announcements, my pal Nicola D’Agostino has started a companion project to his fantastic Stories of Apple – which I introduced you a while back [It was 2008, remember?].
Quotes and tidbits from Apple’s history – A companion to http://www.storiesofapple.net
We currently log 20 terabytes of new data each day, and have around 10 petabytes of data in S3. We use Hadoop to process this data, which enables us to put the most relevant and recent content in front of Pinners through features such as Related Pins, Guided Search, and image processing. It also powers thousands of daily metrics and allows us to put every user-facing change through rigorous experimentation and analysis.
In order to build big data applications quickly, we’ve evolved our single cluster Hadoop infrastructure into a ubiquitous self-serving platform.
– making Pinterest
Deployments are only as good as the vision set forth before a Wi-Fi system or even a type of device is selected. If a school district isn’t going to follow Apple’s guidelines, it shouldn’t expect a successful project.
— Bradley Chambers, MacWorld
In order to actually stay safe online, you need to see the “seams” of the web, you need to pay attention, use your brain.
A quote reported by Jeremy Keith on his Adactio blog on a long piece on the recent discussions in browsers’ development about hiding, or not, the URL of the visited websites. Emphasis on the quote is mine…
The problem here is that human beings, as a general rule, stink at assessing intangible risk, and even when it is demonstrated to us in no uncertain terms, we do little to rectify it. Free search engines that value your privacy exist. Why don’t people switch? Conditioning to Google and the expected search result quality, and sheer laziness (most likely some combination of the two). Why didn’t people flock from Facebook to Diaspora or other alternatives when Facebook screwed with privacy options? Laziness, convenience, and most likely, the presence of a perceived valuable network of connections.