In his conclusion, Jobs said, “It’s in Apple’s DNA that technology is not enough. That’s what separates Apple from everyone else, and the iPad epitomizes it. It’s better designed, has more developer support, and it’s cheaper. There are aspects of this that Apple’s competitors seemingly can’t copy lower prices from economies of scale, amazing battery life, UI responsiveness, build quality.”

But there are other things any competitor could copy, easily, but seemingly don’t even understand that they should, because such things aren’t technical. Take that chair. The on-stage demos of the iPad aren’t conducted at a table or a lectern. They’re conducted sitting in an armchair. That conveys something about the feel of the iPad before its screen is even turned on. Comfortable, emotional, simple, elegant. How it feels is the entirety of the iPad’s appeal.

It’s a shame, almost, that we squandered the term “personal computer” 30 years ago.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s