Ask the user to enter nickname at the moment that user engages into active contribution. The classic breakdown of user interaction is 1-9-90, meaning 1% of users frequently generates content and interacts with site, 9% occasionally do so, and 90% just lurk and never contribute. Twitter, the most popular fire’n’forget user generated website has 40% of users which just read Tweets and never write.

Stop asking people for Username at the point of registration.

Goran Peuc on Medium: Your website should stop doing this right now (pt. 1)

Your website should stop doing this right now (pt. 1)

on the Web

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