when A/B testing overhauls Design

Designers should have the authority to lead decisions about how an interface should work and what it should look like, without a need to prove that what they say is right or wrong every time there is disagreement in the team. They are supposed to have the experience and knowledge to make the right choices.

Usability metrics, multi-variance testing and usability testing should all be adopted with great care. Continuous testing can be useful in many ways, but it should not replace informed design decisions.

Luca Benazzi, The tyranny of testing over design

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Author: kOoLiNuS

♂, Italian, male, husband, dad of a wonder, “cazzaro”, friendly, blogger, motorcyclist, geek, avid reader, sysadmin, ICT consultant, curious. I come in peace… I'm an active social networker since 1999. I've been using WordPress sice 2004 and WordPress.com since 2006, and I'm currently involved in WordPress and WooCommerce communities in Bari, Apulia.

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