How I fell into the rabbit hole: life and work at the distributed wonderland

Life

GREAT stuff, Luca. Thanks for sharing with us…

Luca Sartoni

In 2001, I was 21 years old and had just started freelancing. Like many of us, it fell into my lap: someone asked me to make their website and so it went.

When I started, I had no clue how to run my business. So I did what I thought was right: I copied everything other people in the market were doing.

I made a stamp, business cards, templates for my business stationery. I bought a paper pad and a nice pen to take notes. I remember once I spent four hours refining my hourly rate with a friend. I had a multi-tiered system according to how many hours of service were required and so on.

I used the stamp maybe once, I haven’t printed a single paper invoice since then and every single client was treated as an exception, so the hourly rate never applied, the way it was…

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