But by and large, people, I think, are still using the internet just as a utility.

That’s primarily one of the reasons why “how to” articles are still so popular. People go online when they need help with something. You need a fact, you look up the answer. You need to make something, you look up a recipe. You need to get somewhere, you look up directions. You need to buy something, you look up the product.

Paul Cantor

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