Because above all, design is about people.

Unfortunately the progress we have made is not distributed equally. The forces working against strong design are still powerful. Don’t get me wrong – I’m not so naive or arrogant as to believe we should all quit our jobs and relocate to an Ebola-stricken place in West-Africa in order to give a real meaning to our work. And I don’t have any practical advice as to what you should or could do after reading this. All I know is that I discovered what feels like and alternate reality –one in which even the smallest improvement can have an enormous impact on people’s most basic needs. As a designer and a fellow human being, I believe we need to work harder on re-aligning those realities. We need to honour what makes up the nucleus of our discipline: empathy and compassion. Because above all, design is about people.
Francesco Kirkhoff, Offscreen Magazine n°13

Published by kOoLiNuS

♂, Italian, male, husband, dad of a wonder, “cazzaro”, friendly, blogger, motorcyclist, geek, avid reader, sysadmin, ICT consultant, curious. I come in peace… I'm an active social networker since 1999. I've been using WordPress sice 2004 and since 2006, and I'm currently involved in WordPress and WooCommerce communities in Bari, Apulia.

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