follow the money

We can get overwhelmed with markers and data. There are so many things to pay attention to with a business! But really, we just need to watch the money. If most of our mailing list subscribers say they’d buy something from us and we built it, and none do, well people saying they’ll buy and them actually buying doesn’t always line up. If we’re popular on YouTube but can’t turn that into revenue, maybe it’s not a business—it’s just an awesome hobby (or even just a way to connect with other humans).

Paul Jarvis

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