If you have something to say, say it. If you have something to share, share it. Don’t invent things to say or to share just such that you can package up that pink slime as a golden nugget of truth to trade for someone’s contact information.
That’s the same insincere, manipulative logic behind influencer marketing. It’s all about disguising the sale with a thin, flimsy layer of purchased credibility. No wonder we’re all so skeptical and cynical these days. Because we have a million good A/B-optimized reasons to be.
Not everything needs to be tracked. Not everything needs to pay off. It’s perfectly fine to do things because it’s fun, feels good, is interesting, tickles your brain, or just helps someone out.DAVID HEINEMEIER HANSSON