Let’s stop shaking people down for their email addresses

If you have something to say, say it. If you have something to share, share it. Don’t invent things to say or to share just such that you can package up that pink slime as a golden nugget of truth to trade for someone’s contact information.

That’s the same insincere, manipulative logic behind influencer marketing. It’s all about disguising the sale with a thin, flimsy layer of purchased credibility. No wonder we’re all so skeptical and cynical these days. Because we have a million good A/B-optimized reasons to be.

Not everything needs to be tracked. Not everything needs to pay off. It’s perfectly fine to do things because it’s fun, feels good, is interesting, tickles your brain, or just helps someone out.

DAVID HEINEMEIER HANSSON

Published by kOoLiNuS

♂, Italian, male, husband, dad of a wonder, “cazzaro”, friendly, blogger, motorcyclist, geek, avid reader, sysadmin, ICT consultant, curious. I come in peace… I'm an active social networker since 1999. I've been using WordPress sice 2004 and WordPress.com since 2006, and I'm currently involved in WordPress and WooCommerce communities in Bari, Apulia.

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1 Comment

  1. That’s something more “content creators” really should consider. Most people can’t keep piling up subscriptions for things they only use for a few months, or a small portion of their time.

    I don’t currently collect any user info for any of the sites I fuel. The last thing I want to be is “that guy you only see is the Spam Folder.”

    For verification I require an email for commenters, but I don’t keep records of it, or ever use it in any way.

    We’ve gotta get back to a more free, but also private internet. It’s become the opposite in too many ways.

    Like

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