the banker’s smile

… in Apple’s case the contrast hits more noticeably given their insistence on presenting themselves as a company that’s intimately close to their users, caring about their privacy, manufacturing devices that “improve and enrich people’s lives”, and so on. Perhaps I’m just rambling here, but what I kept feeling as the event unfolded is that Apple both gets and doesn’t get their customers; that Apple’s genuineness is part real, part façade. For better or for worse, there was a honesty and candidness in Jobs’s Apple that I don’t feel at all with this Apple.

Apple’s smile feels like the smile a banker wears when you say you want to open an account there.

Riccardo Mori, Brief notes on Apple’s “Time Flies” event

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