the ultimate Apple Watch review (?)

Last month the “magazine” Backchannel on Medium.com started a brand new experiment. It gathered under a common hashtag every Medium post / reviews of Apple Watch owners interested in participating to the initiative. The final goal was to summarize the best and insightful opinions into a last, final, ultimate post on the new-born in the Apple family of devices.

Words have been written. The experiment is done. The meta-review is ready:

Is the Apple Watch Really Worth Your Time? The Ultimate Review. →

Personally I didn’t like it. I found it fragmented, without a clear vision of how the review should unfold. A bit too fragmented. Without a clear judgement coming out of it. I better enjoyed reading in their entirety (most of) the single review published each author.

Anyway if you’re interested in the topic reading it is worth your time. Let me know in the comments if you enjoyed it or not!

Quote

“The world doesn’t need another Dell or HP. It doesn’t need another manufacturer of plain, beige, boring PCs. If that’s all we’re going to do, then we should really pack up now.

But we’re lucky, because Apple has a purpose. Unlike anyone in the industry, people want us to make products that they love. In fact, more than love. Our job is to make products that people lust for. That’s what Apple is meant to be.”
— Steve Jobs

[via a post talking about something else differently]

The real opportunity

If what most apps are doing is essentially strapping phones to our wrists and removing most of the functionality (or worse, keeping it), we’re missing the boat. We need to re-think what smart watches are for, and here’s what I think it comes down to: iPhone is alternate reality; Apple Watch is augmented reality.

A really clever statement by Peter Lewis on Medium: Meaningful Design for Apple Watch

Jony’s Patience

Last week, Dave Morin tweeted that the average tenure for employment at San Francisco right now is 15 months. I don’t know the source so I don’t know how accurate it is, but it sounds plausible. I’ve seen one report that tenure is as short as 1 year at companies like Google and Amazon, or 2 years at Apple. You can get some things done in 15 months, but not many things. Not big things. Not iPhone or Watch sized things.

Mike Kruzeniski post over the pages of Medium is, after some weeks of demoralizing news about Jonathan Ive role at Apple, one breath of fresh air. He remember us the sheer willpower, focus and dedication Ive should have spent in 23+ years at Apple building a company that can successfully build products he would be proud of.

Jony’s Patience. Read it, you won’t regret it …

Apple 1 – my wallet -0,99€/mo

You have to admire how subtle and – in some way – kind is Apple on making you spend money, and then some more money, on their products.

I took a 64GB white iPhone 6 this last December, and managed to have all my data successfully back-upped over iCloud. Yesterday I had a warning of low space on it, and after a check I found I had only left 180 MB.

I don’t use any of the Streaming Photos feature, and at least for now I am not a heavy user of apps requiring lots of iCloud Drive space. The apps eating up my space are actual photographs on my device (something near 6 GB of data) and 1/2 GB eaten by Whatsapp [in my family we use it a lot, and we enjoy making photo and vocal jokes with my very young nieces].

I was a bit confused by the how iCloud showed me how actually I use its space. First it tells me it needs ~4.4 GB of data to backup my iPhone, then another ~ 800 MB to Whatsapp and other iCloud Drive files. Digging into the iPhone backup I saw again Whatsapp, this time with more space used, and then the apps on my phone.

Thinking about an incremental backup (a la Time Machine) I deleted my backup and started it anew. At the end of the process I gained only 350 MB of space.

So, seeing how somewhat limiting myself with photos I already took over 6 GB of my phone which had to be saved in my backup I made my mind and moved to OS X iCloud Preference panel to buy the cheapest upgrade to iCloud Drive.

iCloud plan upgrade

Per se it’s a small investment, so I can afford to set up and forget it. But at least I have to admit defeat to those evil marketing strategies by Cupertino …