Your Privacy: the Apple and iPhone take

In Italy on TV we’re being introduced to one of the latest ads by Apple: the spot Private Side indulging over the security and privacy options given by an iPhone (but the hidden message is that you can find that in all the Apple product line).

While this is not false, it’s also not entirely true and as the Mozilla Foundation makes us notice in one of their blog’s article Apple can – and should – do more. For example they could take a different approach to the unique Advertising ID each device holds.

Yep! Each phisical device has a unique ID to identify you for advertizers … and you can limit its features and even renew and “randomize” it on some time interval. But that should be the default and not an option. Mozilla started a petion for this cause.

I’ve signed the petition, and invited you to do the same HERE.

If you have an iPhone (or an iPad or a 4th gen AppleTV) you can change the default behaviour of this feature following the official Apple Support instructions: Opt out of interest-based ads in the App Store and Apple News.

the hope for a new modular Mac Pro

I missed this post from Archintosh last Thursday. Let’s hope that this design is a hint for a return of a ‘modular’ design for the Mac Pro next week…

Personally, if I find a huge offer for a “can-generation” MacPro, I’ll take it since it’s perfect for my home-server needs. Time will tell what comes.

The hardware-as-platform and hardware-as-subscription model

Last Longer ☞

Horace Dediu wrote a super-interesting piece in the aftermath of the latest Apple Event of Tuesday 11 Sept. … I suggest its reading to all the technology / marketing interested people, and also to second think to the concepts he brilliantly has exposed.

happy 20 anniversary iMac

via The Joy of Tech comics.

The best laptop ever made

I recently returned to the 2015 15-inch MacBook Pro after a year away.
[…]
I thought it would feel like a downgrade, or like going back in time. I feared that it would feel thick, heavy, and cumbersome. I expected it to just look impossibly old.

It didn’t.

It feels as delightful as when I first got one in 2012. It’s fast, capable, and reliable. It gracefully does what I need it to do. […]
It feels like a professional tool, made by people who love and need computers, at the top of their game.
[…]
It helps us perform our work, rather than adding to our workload.

This is the peak. This is the best laptop that has ever existed.

I hope it’s not the best laptop that will ever exist.
Marco Arment, 14 Nov. 2017

on the next MacMini

But really, the Mac mini doesn’t necessarily have to be a playground for innovation. The basic formula is still a winner — a powerful-enough, general-purpose, truly affordable desktop Mac. It’s just waiting to be refreshed to be more up-to-date. There’s really no wheel to reinvent here, Apple.
Riccardo Mori

Is the actual Jony Ive at Apple anymore?

honest question: Is the actual Jony Ive at Apple anymore? Or is the voice from their marketing videos synthesized by an AI program in their servers while the real shirtless Ive is washing his Aston Martin Vanquish in his driveway?)

Jesus Diaz, iOS 11 Sucks