hidden gems in the latest Apple event

When Apple presents something, it’s worth to take a second (and a third) look at what’s on stage…

This time I noticed the MacPro’s in two computer racks (and I do think they run a customized in-house version of OS X server, to justify the raw power they can provide and… that incredible and beautiful transparent polycarbonate chassis holding a pile of 5 Mac Mini. Which is not the first time I see in use by Apple.

Did you notice something else?

Don’t Make Me Think

The mental load that comes with multitasking on the iPad has shied me away from using it for more than the often cited media consumption machine. Keeping up with gestures, keyboard shortcuts, drag & drop interops, UI patterns and hinting is now a cumbersome full-time job and i wish Apple’s current generation of devs would take a cue from /Don’t Make Me Think/.

Thomas Marban


A friend pointed me to this Apple commercial, focusing on the privacy that one’s device allows its user… implying that iOS non-users are completely out in the open and left to their own devices in this snooping world.

Beyond this message, while true in the current state of affairs where Android has no protection in this regard, I found the commercial’s fusion of video, text and pacing masterful. Perfect, simply.

A bit of Stories of Apple on Patreon are now public. Enjoy!

I’d like to let you know that some of the first posts of Stories of Apple on Patreon are now public.

This way you can read and enjoy them freely and can also see the kind of content that Nicola D’Agostino has posted during these years to his supporting patrons (which I hope you’ll think about becoming – like me – supporting more research and quality, in-depth writing).

The early days of Apple Computer, Inc.

The 88110 CPU and the RISC workstations that never were

Jaguar Vs Cognac

ARMageddon and ARMistice

Steve’s motorcycle

Yes, NeXT did port NeXTStep to the m88k CPU

Working at Eazel – An Interview with Gene Ragan

As you’ll see some of these posts are thematically linked, adding interesting details and helping to define a bigger and clearer picture of what Apple (or NeXT) was doing in a particular time.

the banker’s smile

… in Apple’s case the contrast hits more noticeably given their insistence on presenting themselves as a company that’s intimately close to their users, caring about their privacy, manufacturing devices that “improve and enrich people’s lives”, and so on. Perhaps I’m just rambling here, but what I kept feeling as the event unfolded is that Apple both gets and doesn’t get their customers; that Apple’s genuineness is part real, part façade. For better or for worse, there was a honesty and candidness in Jobs’s Apple that I don’t feel at all with this Apple.

Apple’s smile feels like the smile a banker wears when you say you want to open an account there.

Riccardo Mori, Brief notes on Apple’s “Time Flies” event

Apple’s Thirty Percent Cut

… the difference between 30% and something reasonable like 10% would probably have meant some of my friends would still have their jobs at Omni, and Omni would have more resources to devote to making, testing, and supporting their apps.

But Apple, this immensely rich company, needs 30% of Omni’s and every single other developer’s paycheck?

Brent Simmons

One of the most sane critics to the Apple 30% fee querelle that has gone over the last weeks.