When Apple presents something, it’s worth to take a second (and a third) look at what’s on stage…
This time I noticed the MacPro’s in two computer racks (and I do think they run a customized in-house version of OS X server, to justify the raw power they can provide and… that incredible and beautiful transparent polycarbonate chassis holding a pile of 5 Mac Mini. Which is not the first time I see in use by Apple.
The mental load that comes with multitasking on the iPad has shied me away from using it for more than the often cited media consumption machine. Keeping up with gestures, keyboard shortcuts, drag & drop interops, UI patterns and hinting is now a cumbersome full-time job and i wish Apple’s current generation of devs would take a cue from /Don’t Make Me Think/.
A friend pointed me to this Apple commercial, focusing on the privacy that one’s device allows its user… implying that iOS non-users are completely out in the open and left to their own devices in this snooping world.
Beyond this message, while true in the current state of affairs where Android has no protection in this regard, I found the commercial’s fusion of video, text and pacing masterful. Perfect, simply.
I’d like to let you know that some of the first posts of Stories of Apple on Patreon are now public.
This way you can read and enjoy them freely and can also see the kind of content that Nicola D’Agostino has posted during these years to his supporting patrons (which I hope you’ll think about becoming – like me – supporting more research and quality, in-depth writing).
… in Apple’s case the contrast hits more noticeably given their insistence on presenting themselves as a company that’s intimately close to their users, caring about their privacy, manufacturing devices that “improve and enrich people’s lives”, and so on. Perhaps I’m just rambling here, but what I kept feeling as the event unfolded is that Apple both gets and doesn’t get their customers; that Apple’s genuineness is part real, part façade. For better or for worse, there was a honesty and candidness in Jobs’s Apple that I don’t feel at all with this Apple.
Apple’s smile feels like the smile a banker wears when you say you want to open an account there.
… the difference between 30% and something reasonable like 10% would probably have meant some of my friends would still have their jobs at Omni, and Omni would have more resources to devote to making, testing, and supporting their apps.
But Apple, this immensely rich company, needs 30% of Omni’s and every single other developer’s paycheck?