Following the river of thoughts flowing from my last post, yesterday I found out this piece by John O’Nolan (long time developer of WordPress and founder of Ghost) expressing his personal view on the topic. I’ve liked in particular the following words:
There is more than enough room in the publishing industry for open and closed platforms to exist in harmony, catering to different types of writers with their individual advantages.
This point of view is respectful of every point of view, and I think that in ultimate analysis is THE final answer to the question of where one has to blog. And it’s where you’re most comfortable doing so…
Many bloggers aren’t in it for fame or fortune, but most at least want a larger following — or, as Jeff Goins put it, “a tribe of inspired individuals who will read what we say, believe what we believe, and share our ideas with the world.”
… via the Themezilla‘s blog: Blogging basics: Content syndication done right →
- Canvas infographics – How To Use Images To Skyrocket Your Blog Traffic
The fine pals at Canva, have made a nice recap of their study over 100 Million Facebook posts which told us about the power of images in our culture and so how it boosts traffic to the published contents. Here’s the original article (from which the infographic is taken):
As for that entanglement among stories, Mr. Williams has conceded that it’s “confusing.” But this ambiguity isn’t a bug. It’s an essential feature of the business plan. The goal is to create the illusion that everything on Medium belongs to one editorial ecosystem, as if it’s the New York Times.
But unlike the Times, Medium pays for only a small fraction of its stories. The rest are submitted—for free—by writers like you. After a long time being elusive about its business model, Medium revealed that it plans to make money by—surprise!—selling advertising. This means displaying ads, but also collecting and selling data about readers and writers. So Medium will extract revenue from every story, whether it paid for that story or not.
In truth, Medium’s main product is not a publishing platform, but the promotion of a publishing platform. This promotion brings readers and writers onto the site. This, in turn, generates the usage data that’s valuable to advertisers. Boiled down, Medium is simply marketing in the service of more marketing. It is not a “place for ideas.” It is a place for advertisers. It is, therefore, utterly superfluous.
“But what about all the writing on Medium?” The measure of superfluity is not the writing on Medium. Rather, it’s what Medium adds to the writing. Recall the question from above: how does Medium improve the Internet? I haven’t seen a single story on Medium that couldn’t exist equally well elsewhere. Nor evidence that Medium’s editing and publishing tools are a manifest improvement over what you can do with other tools.
In sum—still superfluous.
As writers, we don’t need companies like Medium to tell us how to use the web. Or define openness and democracy. Or tell us what’s a “waste of [our] time” and what’s not. Or determine how and where readers experience our work. We need to decide those things for ourselves.
Matthew Butterick expresses in his piece one of the main reasons on why I’m not sold with Medium, and still prefer to publish everything I want over a space I can really control. Thanks to my pal Andrea Contino for pointing me to Matt’s article…
Every now and then I try to collect infos and books over a topic. Let’s say text editors.
At university it was Vim; after coming to Mac, years ago, I started documenting over TextMate. Lately it’s been the turn of Sublime Text …
I read introductions, how to correctly install, maybe apply a graphical theme to the app (this remembers me I have to post some resources I found over Sublime Text themes) and the first chapter.
Then something comes by and I get distracted. Time passes by, the ebooks/guide remains unread and I use all those extra-useful apps at 0,05% of their power.
For me this kind of behaviour is a personal failure… and sharing those feelings here, I’ve accomplished my participation to the latest task on the Daily Post series over Desk App Community…
Another interesting read today, over Marco Arment weblog…
Starting from the visitor’s traffic decline since the Google Readers’s closure, Marco notices how search engine is more and more driven by the amount of dollars spent in marketing, against the quality of the content and the ‘connection’ to the user’s query.
We – all – write contents in our blogs, and then start a spam-like behavior of spreading our URLs over every single social network in existence. Searching for a peak in traffic gained organically, against a brought search result placement.
Marco – as the ethical hacker he is – proposes to start building tools that make the web “better”. But from my point of view this does not excuse us from using the Internet with greater awareness, and keeping educating people to do the same.