The fine pals at Canva, have made a nice recap of their study over 100 Million Facebook posts which told us about the power of images in our culture and so how it boosts traffic to the published contents. Here’s the original article (from which the infographic is taken):
As for that entanglement among stories, Mr. Williams has conceded that it’s “confusing.” But this ambiguity isn’t a bug. It’s an essential feature of the business plan. The goal is to create the illusion that everything on Medium belongs to one editorial ecosystem, as if it’s the New York Times.
But unlike the Times, Medium pays for only a small fraction of its stories. The rest are submitted—for free—by writers like you. After a long time being elusive about its business model, Medium revealed that it plans to make money by—surprise!—selling advertising. This means displaying ads, but also collecting and selling data about readers and writers. So Medium will extract revenue from every story, whether it paid for that story or not.
In truth, Medium’s main product is not a publishing platform, but the promotion of a publishing platform. This promotion brings readers and writers onto the site. This, in turn, generates the usage data that’s valuable to advertisers. Boiled down, Medium is simply marketing in the service of more marketing. It is not a “place for ideas.” It is a place for advertisers. It is, therefore, utterly superfluous.
“But what about all the writing on Medium?” The measure of superfluity is not the writing on Medium. Rather, it’s what Medium adds to the writing. Recall the question from above: how does Medium improve the Internet? I haven’t seen a single story on Medium that couldn’t exist equally well elsewhere. Nor evidence that Medium’s editing and publishing tools are a manifest improvement over what you can do with other tools.
In sum—still superfluous.
As writers, we don’t need companies like Medium to tell us how to use the web. Or define openness and democracy. Or tell us what’s a “waste of [our] time” and what’s not. Or determine how and where readers experience our work. We need to decide those things for ourselves.
Matthew Butterick expresses in his piece one of the main reasons on why I’m not sold with Medium, and still prefer to publish everything I want over a space I can really control. Thanks to my pal Andrea Contino for pointing me to Matt’s article…
Every now and then I try to collect infos and books over a topic. Let’s say text editors.
At university it was Vim; after coming to Mac, years ago, I started documenting over TextMate. Lately it’s been the turn of Sublime Text …
I read introductions, how to correctly install, maybe apply a graphical theme to the app (this remembers me I have to post some resources I found over Sublime Text themes) and the first chapter.
Then something comes by and I get distracted. Time passes by, the ebooks/guide remains unread and I use all those extra-useful apps at 0,05% of their power.
Another interesting read today, over Marco Arment weblog…
Starting from the visitor’s traffic decline since the Google Readers’s closure, Marco notices how search engine is more and more driven by the amount of dollars spent in marketing, against the quality of the content and the ‘connection’ to the user’s query.
We – all – write contents in our blogs, and then start a spam-like behavior of spreading our URLs over every single social network in existence. Searching for a peak in traffic gained organically, against a brought search result placement.
Marco – as the ethical hacker he is – proposes to start building tools that make the web “better”. But from my point of view this does not excuse us from using the Internet with greater awareness, and keeping educating people to do the same.
What a funny coincidence!
I’ve spent half of this Saturday morning at home editing some old “uncategorized” posts here over the blog, and removing duplicates that has come from importing the Posterous space I had here. Then I took five minutes of relax opening Mr. Reader and having a look at my friend’s feed. Among those here’s Khürt’s one: Old posts.
Today’s Desk.pm community writing prompt is “Do you go back and edit/update old blog posts? What is your philosophy or practice in that regards?”
Well, I regularly edit my old posts … especially here over my english WordPress.com blog.
Too many times I witness how my written english skills are slowly fading, given the lack of exercise. When I was a teen my vocabulary and sentences had richness and flow… it was a pleasure having a conversation or writing an essay or a letter to a foreign friend. Nowadays I have only this blog (and the occasional post on Twitter / App.net or Google+) as a place to express myself in the Shakespeare’s language, and most of the time it’s a technical topic (hence my impoverishment).
A second reason in post’s editing is a change in the URL or the occasional modification of hot-linked images.
What’s your take? Once published it’s forgotten? Or do you edit over and over again?
After no more than fifteen days I’m giving a farewell to the Wilson theme and changed again the theme of this weblog. Wilson had a couple of major issues in scaling and some spaces in the information text of each post. And it was probably a bit too dark for my tastes.
So here’s in action Sela, another free post-formats, responsive theme here on WordPress.com … the silence in these days is due to my ongoing quest to clean all the mess of the Uncategorized category of this blog (which I remembers comes from the defunct Posterous.com import).
Wow! What a ride…
As the year runts to its end, the WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.
Here’s an excerpt:
The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 45,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 17 sold-out performances for that many people to see it.
I’m spending some more time during these last few days working on this blog, deleting that
damned post’s category obtained “thanks” to that Posterous import last year. That was a platform I liked a lot, where I’ve written down a lot of inspiration and potentially interesting software to test.
I do hope that will be a bonus for those ~100/150 visitors that everyday lands here on my little weblog…
I think that right now, the Valley is very tuned for communication, social, and very utilitarian tools, and I think a lot of that is built around their ‘engineers will show us the way’ mindset, where something we’ve always tried to instill here, and always tried to hire for, is that the creators are going to show us the way. We’re here to empower them.
David Karp, on the Verge: Tumblr declares war on the internet’s identity crisis