on starting a business

Makeshift

How to Start a Magazine →

Steve Daniels, previously Executive Director of Makeshift magazine and now on its advisory board, has written a long and insightful article over Medium about what it really means, and needs to be done and envisioned, today in the media market.

Steve talks about the physical printing process, and the marketing and communications strategy to evaluate if you want to start such a business. But I think that many of his points can apply to ANY business … and to any “brand” you want to promote.

Have a read, and tell me if you agree with my feelings …

Suggested reads for May 13th, 2015