A Word on Empathy

We are so zoomed into our consumers, observing them as if they are a new species from another planet, we fail to see the bigger picture. The culture, politics, philosophy, environment, TV shows, books, movies, art, fashion – the world at large. We will not understand what people need and want by simply observing them. We have to experience their world for ourselves. It’s only then we can change it.

Tobias van Schneider

suggested reads for October 7, 2018


suggested reads for June 3, 2018


suggested reads for August 6, 2017


Just four articles this Sunday. The third one is on how automation and robotics will change (forever) the way people will find their place in society. A difficult topic that needs to be addressed just here and now …and probably not for our children’s future, but for me and you and the next years of our careers!