In Italy on TV we’re being introduced to one of the latest ads by Apple: the spot Private Side indulging over the security and privacy options given by an iPhone (but the hidden message is that you can find that in all the Apple product line).
While this is not false, it’s also not entirely true and as the Mozilla Foundation makes us notice in one of their blog’s article Apple can – and should – do more. For example they could take a different approach to the unique Advertising ID each device holds.
Yep! Each phisical device has a unique ID to identify you for advertizers … and you can limit its features and even renew and “randomize” it on some time interval. But that should be the default and not an option. Mozilla started a petion for this cause.
I’ve signed the petition, and invited you to do the same HERE.
If you have an iPhone (or an iPad or a 4th gen AppleTV) you can change the default behaviour of this feature following the official Apple Support instructions: Opt out of interest-based ads in the App Store and Apple News.