Notes From An Emergency

on the Web

And please regulate, regulate, regulate this industry, while you can.
Maciej Cegłowski

Nicola D’Agostino linked to me to the text version of Maciej Ceglowski talk given on May 10, 2017, at the re:publica conference in Berlin.

Worth every second the time you’ll need to read this … especially if, like me, you live in Europe, and then share it everywhere you can!


The prognosis for publishers is grim. Repent! Find a way out of the adtech racket before it collapses around you. Ditch your tracking, show dumb ads that you sell directly (not through a thicket of intermediaries), and beg your readers for mercy. Respect their privacy, bandwidth, and intelligence, flatter their vanity, and maybe they’ll subscribe to something.
Maciej Cegłowski, The Advertising Bubble

Publishers! Repent, for the end is nigh!

on the Web