Media can be great for drawing attention when competition is high (e.g., on the homepage of a newspaper), but when you want readers to focus on a single task (e.g., reading the actual article), its value can drop from important to “nice to have.” Yes, studies have shown that images excel at drawing eyeballs, but once a visitor is on the article page, no one cares; we’re just making it take longer to download and more expensive to access. The situation only gets worse as we shove more media into the page.
We must do everything in our power to reduce the weight of our pages, so avoid requests for things that don’t add value. For starters, if you’re writing an article about a data breach, resist the urge to include that ridiculous stock photo of some random dude in a hoodie typing on a computer in a very dark room.Aaron Gustafson
According to research from the Chrome team at Google and others, people spend more time on mobile apps than they do on mobile websites. Apps account for up to 90% of time spent on a phone and 77% of the time on tablets. But app usage is heavily concentrated in a few favorite apps (eMarketer). More than 50% of consumer app time is taken by a Facebook or Alphabet app (Apptopia), and 90% is spent in a person’s five top apps.Julia Enthoven
Alternatively, time spent on the web is more evenly distributed across providers and publishers. In the browser, people visit new websites they find on Google, explore links from existing apps, and browse content without the barrier of app installation. As a result, it’s easier for an unknown startup to reach users for the first time with a web presence vs a native presence.
Emphasis is mine…
- You’re not going to believe what I’m about to tell you – This is a comic about the backfire effect
- We Were Warned About Flaws in the Mobile Data Backbone for Years. Now 2FA Is Screwed.
- The benefits and challenges of running a slow-growing business
- SEO Secrets: Reverse-Engineering Google’s Algorithm
- How To Build Audience Personas That Actually Drive Marketing
- Web Design Trends for 2017
- How Estonia became the most digital country in the world.
- How long does it take to rank in Google? (A study by Ahrefs)
- Using Deep Learning and Google Street View to Estimate the Demographic Makeup of the US – scaring and fascinating at the same time, this study has to be carefully read to fully understand what’s possible right today and think carefully on our privacy defence.
I was reading the “23 excellent examples of how-to design online stores” and was captured by the cleanliness of design and the “icons in the footer” mentions for Blooming Gorgeous Flowers
And so I went to their website and opened the webpage with Firefox’s HTML editor …. Imagine my surprise when I saw the hidden content in the footer.
PLEASE tell me that’s NOT the way of promoting your average website on search engines …