iPad’s monopoly over the web traffic from tablets

That image is a result obtained by some traffic analysis study made by the fine folks at OnSwipe. OnSwipe is a technology aimed to optimize the web browsing experience of any website on modern personal devices like tablets. It’s so cool that it was also been adopted as a plugin option here on WordPress.com (even if now that is fading away).

Now back in topic. Even if the iPad(s) are between the 62 and 68% of the tablet market out there is simply impressive that the 98% of the web tablet’s traffic it’s made from that device. What are the other 32/38% of tablets doing ???

in-depth review: the New iPad and iOS 5.1

AppleInsider has published a nice, extended in-depth review of the “new” 2012 iPad from Apple.

iPad vs iPad w. Retina Display

Here’s the sum of their review:


  • Beautiful Retina Display screen looks amazing
  • Faster quad core graphics; 1080p movies, video and AirPlay Mirroring support
  • Strong, clean, attractive design; works with existing Smart Cover and accessories
  • Fast 802.11n wireless networking, 4G LTE data options, exceptional battery life
  • New iCloud, iOS 5.1 features make new iPad easy to use without a PC
  • Improved hardware and 4G options same price as iPad 2 was, added Personal Hotspot
  • FaceTime video conferencing & much improved iSight camera for video, photos
  • Low cost new iPhoto, iMovie and iWork apps make iPad a strong productivity tool
  • Most popular tablet platform with the largest third party selection of apps by far


  • iOS’ simplified interface means a variety of desktop features are not available
  • No LED flash or HDR camera options, missing quick lock screen camera access

Just two cons in a really in-depth review – to me – seems an amazing result.
Probably I’ll get one as a present for my wife next month… we will see.

Here’s the money quote from today’s iPad 2 announcement. Steve Jobs:

This is worth repeating. It’s in Apple’s DNA that technology is not enough. It’s tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it’s the next PC market. That is not the right approach to this. These are post-PC devices that need to be easier to use than a PC. More intuitive.

You won’t find a better explanation of Apple’s advantage in this market.


By now you should all have heard of the iPad, and if not then you must have been living under a rock for the last few months! Touch screen devices are here to stay and you need to start thinking about how to design and develop to get the most out of them. Apple would like you to believe that the iPad is the only touch screen device that anyone should own (and to be honest it probably is the best), but there are already some strong competitors, and many more coming to the market this year. So, you need to get your thinking caps on and start designing your websites to work with them, as well as updating your other sites, too. There are a lot of things to consider… here are just a few.


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