follow the money

We can get overwhelmed with markers and data. There are so many things to pay attention to with a business! But really, we just need to watch the money. If most of our mailing list subscribers say they’d buy something from us and we built it, and none do, well people saying they’ll buy and them actually buying doesn’t always line up. If we’re popular on YouTube but can’t turn that into revenue, maybe it’s not a business—it’s just an awesome hobby (or even just a way to connect with other humans).

Paul Jarvis

Why Founders Should Start With a Website, Not a Mobile App

According to research from the Chrome team at Google and others, people spend more time on mobile apps than they do on mobile websites. Apps account for up to 90% of time spent on a phone and 77% of the time on tablets. But app usage is heavily concentrated in a few favorite apps (eMarketer). More than 50% of consumer app time is taken by a Facebook or Alphabet app (Apptopia), and 90% is spent in a person’s five top apps.
Alternatively, time spent on the web is more evenly distributed across providers and publishers. In the browser, people visit new websites they find on Google, explore links from existing apps, and browse content without the barrier of app installation. As a result, it’s easier for an unknown startup to reach users for the first time with a web presence vs a native presence.

Julia Enthoven

Emphasis is mine…

suggested reads for July 29, 2018

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suggested reads for April 29, 2018

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Just two articles this week … not for the lack of them, but for keeping things in sync with the Italian counterpart of this blog…

Suggested reads for April 30, 2017

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